Instagram, as we inevitably want to call it, is a social media sweetheart, surpassing Facebook and Twitter when it comes to business organization, promotion, and advertising. It has the right engagement tools with the perfect audience for those who want organic traffic.
Despite potential setbacks because of competitors, it is of no doubt that the existence of Instagram created a buzz in various business industries, hence some creators are eager to discover techniques to penetrate it.
As a creator, you may want to design your own visibility but you don’t know where to start. Let me try to share these insights that are 100% effective when done right and explored right.
(1) Create your own online portfolio
Creating an online portfolio is one of the most effective ways to showcase your best work in one convenient location. Even if you already have multiple social media accounts, posting your portfolio online allows potential consumers to see what you’re capable of. No matter how social media trends shift, it’s all on a platform you control. Furthermore, you have complete control over your design.
How important is the online portfolio?
- It helps you promote your brand through Google and other search engines
- Avenue for your graphic design work, brands, and products
- More visibility
- Various content that can be shared through social media platforms
- Great customer acquisition
- It can reach other creator like you and acquire a possible partnership
(2) Check your “niche”
A niche is an area of interest built from your abilities and passions in business. It usually entails doing work or selling a product, and it should be something that complements your personality and abilities.
To find and build your own niche, follow these simple steps:
- Examine your passions and skills.
Take some time to compile a list of activities you enjoy doing in your spare time, as your specialization will be a reflection of your interests and abilities. Look for areas where your passions and skills intersect.
- Reduce the number of your options.
Focus on the one option that appears possible to achieve and as a prospective job choice from your list of interests and strengths. Keep in mind that establishing a new career usually entails a significant amount of time and work, so choose a specialization that you are enthusiastic about.
- Identify your competition.
By searching online, attending local trade exhibitions, and reading online forums, you may learn about market demands for your target niche. Consider the supply and demand equation. Are there companies or specialists already providing the same service/product as your specialty, but there aren’t enough customers? Or are you attempting to locate a strong market in which your abilities would be competitive?
- Put your ideas to the test.
Consider how unique your product is and how you can best communicate your brand through marketing methods. Create a website or business cards, for example, and/or set up business social media pages.
Additionally, you might want to consider the following suggestions for creating Instagram niches:
- Traveling
- Beauty
- Fashion
- Health and Fitness
- Lifestyle
- Business
- Music
- Photography
- Food
(3) Get burst into creativity!
Don’t know where to start? Let me try giving you these ideas:
- Daily Stories
- Brand Introduction
- Hustle Hacks for your brand
- Behind-the-scenes of your product/services
- Try the Instagram Reels
Whatever you come up with, just remember that what you do reflects the rate of visibility you offer to your own brand. You can freely tweak ideas based on what you see fit because you have your freedom to do anything you want. From there, and from the connection you will surely achieve, you will acquire the visibility and business traffic you have so long deserved.
