The Rise Of Video Consumption
People have spent most of their time in the comforts of their own homes. This also meant that their access to devices was almost at an all-time high.
One of the most effective means of accessing information and being entertained is through mobile video consumption.
Watching videos often has an emotional impact on millennials and members of Gen Z.
We often see influencers and brands relying on videos to extend their reach. And one important factor that helped them do exactly just that is through videos that they upload to several different social media platforms.
Video Consumption By The Numbers
According to studies, millennials and those belonging to Gen Z spend an average of one hour a day watching a variety of videos. And this is just for social media applications alone!
But we’re not just talking about videos that pop-up on your Instagram or Facebook feed.
We’re also seeing significant changes in video consumption in streaming apps and platforms.
Studies from 2021 Alter Agents commissioned by Snap Inc. show the significant rise in video consumption since the start of the pandemic. 61% are looking at videos on social media apps such as Instagram Explore and Snapchat Discover.
For fans of movies and TV series, Netflix and Hulu also had their share of audience reach, as 56% of the mentioned individuals rely on their streaming services via television, with 52% of them being on mobile phones, just to be entertained for hours on end. This is because a majority of the global population resorted to staying at home most of the time. Quarantined. All with the hopes of seeking answers to resolve the problems brought about by the virus.
How Do Videos Affect You?
I don’t know if you’ve noticed, but watching videos (whether it be clips or films) can affect your mood almost instantly!
With millennials and Gen Z being the focal point of this feature, it’s easy to determine the importance of videos to their day to day lives. Some influencers produce content that encourages, motivates, and inspires their viewers. And this is all well and good, considering that we all could use some means of staying productive and healthy all while being in our own homes.
These platforms have been accessed numerous times, and the people who support them (like me) have no plans of stopping anytime.
So what’s the bottomline?
Simply put, times are changing. And if you’re an individual managing a personal brand, you need to keep up with the change.
Advertisers, entrepreneurs, online business owners, the time is now.
Since the attention of a majority of the population is in the digital world, you can have the opportunity to convert these viewers into potential audiences with whom you have a good business relationship with.
Videos can be the next breakthrough to help your business grow. And to do that, you need to be consistent.
If any of this is of any interest to you, feel free to send me a message and let’s get to work. I am more than happy to help you manage not just your videos, but to help you as well with your digital assets.
Who knows? Your journey to success might just start with one simple video.