Presence Optimization Kit: Facebook Auto Response Template

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Facebook Messenger

Oct 25, 2021

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Facebook Messenger

Benefits of having automated responses

Setting up automated responses through Facebook Messenger is a great way to keep your audience engaged while also saving you precious time. You can do things such as:

  • Say hi to someone after they first message you.
  • Respond to common questions.
  • Customise messages to provide quick answers to people asking for contact info, or the location of your business.
  • Ask your audience for feedback.

It’s also a great way of improving the response rate of your page. This measures how quickly and consistently you and other people who manage your page respond to messages. A good response rate can prove to be useful if you want to establish a connection with your audience, as it will enable your page to display a “Very Responsive To Messages” badge.

Setting up your Facebook Auto-Response Template

Eligibility

In order to use the feature on Facebook Messenger, you must first be an admin, editor or moderator of a Facebook Page.

Turn on and edit your automatic responses

  • Go to the Facebook section of Creator Studio.
  • Select Inbox.
  • Select Automatic responses.
  • Toggle any of the automatic response options on or off.
  • After selecting an option, click the blue Edit Message button to customise its automated response.

Here you can customise things such as:

  • Timing (when the message is sent after being triggered).
  • Personalisation (dynamically include the person’s name).
  • Images, videos and buttons.

Facebook Auto-Response Template

Types of Auto Response Messages

  • Away message – Respond to all incoming messages that you’re not available.
    Timing: Sent instantly. 
  • Instant reply – Respond to the first message someone sends your Page.
    Timing: Sent instantly.
  • Contact information requested – Respond to messages that request contact info.
    Timing: Sent instantly.
  • Location requested – Respond to messages that request the location of your business.
    Timing: Sent instantly.
  • Page recommended – Respond to anyone who publicly shares that they recommend your Page.
    Timing: Sent ten minutes after someone publicly shares that they recommend your Page.
  • Page not recommended – Respond to anyone who publicly shares that they don’t recommend your Page.
    Timing: Sent ten minutes after someone publicly shares that they don’t recommend your Page.
  • Application received – Respond to someone who applied for a job your Page posted.
    Timing: Sent instantly.

 

Template Messages:

Quick tip: Always make sure that the templates you set reflect your brand’s tone and voice.

Away Message:

We got your message! Thank you for reaching out! We’re away at the moment but we’ll respond as soon as we get back. We appreciate you getting in touch!

Instant Reply:

Hi there! Thanks for reaching out! We’ve received your message and we appreciate you getting in touch. Let’s get to work!

Contact Information Requested:

Hi there! Thanks for your message! We’re currently away, and can’t respond at the moment, and we’ll get to you as soon as we get back. We appreciate you getting in touch!

Location Request:

Hi there! Thanks for your message! We are located at __________. Is there anything else I can help you with?

Page Recommended:

Hi there! We noticed that you recently recommended us. Thank you for the kind gesture! We’re glad you had a great experience.

Page not Recommended:

Hi there. We’re sorry you recently had a bad experience with our page. Please let us know how we can improve and we’ll strive to do better.

Application Received:

Hi there! We’ve received your application, and we really appreciate your interest in working for us.

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