Presence Optimization Kit: Facebook Creator Studio

Presence Optimization Kit: Facebook Creator Studio

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Oct 25, 2021

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Facebook Creator Studio

What is Facebook Creator Studio:

Imagine a place where you can have access to all your videos across all your Facebook pages and Instagram accounts. With Facebook Creator Studio, you’ll be able to manage your digital assets in a breeze! This platform allows you to have control over your content.

From monetizing your posts, to scheduling them, Facebook Creator Studio has you covered!

An Overview of the Facebook Section of Creator Studio:

You can do quite a number of things to make the most of your Creator Studio.

  • CREATE: Place your content on full display.

Creator Studio is designed to help you upload, compose, and post all your Facebook content.

If you’re quite fond of having frequent (or consecutive) postings, you can upload multiple videos at once. You even have the option to crosspost content to multiple pages that you manage! And since time is of the essence, you can even have the option to add your content to playlists and backdate, and even save your posts for later as drafts!

There are a few different ways you can upload, compose and post new Facebook content from the Home tab in Creator Studio.

  • HOME: Be in the know with the latest updates!

The Home tab is a feed of posts from your chosen pages. It also includes basic insights for your content, as well as a composer, where you can come up with content and publish it to any of the pages you manage.


Depending on several different factors, what you have on your Home tab can vary.

Some of the most common features are the following:

  • Top Priorities – these are the tasks that require your immediate attention most of the time. They can be account issues, updates on your content, or a matter of communication.
  • Posts Timeline – this is considered as the general feed of your content.
  • Onboarding Cards – this can be any program or product that are sort of like freebies. You can only click on these onboarding cards once you’re eligible for the said process.
  • Post Details – these are your insights for chosen pages. This could also double up as a summary of your posts.
  • Manage your content
  • Get insights
  • Streamline engagement
  • Manage your monetization
  • Protect your content
  • Download free music and sounds
  • Manage your pages

What you can see and do in the Instagram Sections of Creator Studio:

  • Content Library
  • Activity Insights
  • Audience Insights

How to post using the Facebook Section of Creato Studio:

Option 1: Create a post

  1. Choose “Create Post”.
  2. Choose depending on the content you wish to post.
    • Select “Create Post” to upload a non-video content.
    • Select “Upload Video” to upload and compose a video post.
    • Select “Post Video Across Pages” to upload a video and crosspost it.
    • Select “Go Live” to start a broadcast.
  3. Choose which page you wish to post your content to.
  4. Compose the description of your post and select “Publish”.

Option 2: Post something…

  1. Select “Post something…”
  2. Choose the page you want to post to.
  3. Choose the type of post you want to publish.
    (You can post any type of content that your Page is eligible to post through Creator Studio.)
  4. Compose the description of your post and select “Publish”.

Option 3: Upload video

  1. Choose “Upload Video”.
  2. Choose to upload a single video, multiple videos, or upload a video across multiple pages.
  3. Choose your video file(s).
  4. Choose where you want to post the video(s).
  5. Add your video details.
    (The title, description, thumbnail, distribution settings, and subtitles).
  6. Hit “Publish”!

Save posts as drafts

Let’s all admit it, sometimes, inspiration can come late. Which is why Creator Studios allow brands to save their posts as drafts. After all, if a spark of an idea strikes, it’s best to hold on to it until it becomes complete, right?

In order to save your unfinished work, click “Save Draft” before publishing your content.

You still have the option to find and edit all of your saved Facebook posts in your content library under the Drafts tab.

Connecting Instagram To Creator Studio

With everything already going on in the real world, you should no longer have any trouble managing your Instagram account and your Facebook Page’s activity. They are your digital assets after all.

Here’s how you can connect your Instagram account to your Creator Studio desktop.

For starters

  • An Instagram account for your business is a definite must-have.
  • Confirm that you’ve selected the right Facebook Page that you want to link to Instagram.
  • To choose a different Facebook Page, click the dropdown menu in the top left of your sidebar. Choose the Facebook Page you want to connect to an Instagram account.
  • Connect your Instagram account to Creator Studio with your chosen Facebook Page

Managing Your Instagram content In Creator Studio:

  • Head to “Settings” from the sidebar on the left. Then, select “Instagram Connection.”
  • Click on “Connect Instagram”. This may open a new window.
  • Click “Connect Account”.
  • You will be asked to confirm if you want to allow access to Instagram messages in your Inbox. Click the toggle to change your settings (blue means to allow access, and gray means not to allow access). Then click “Continue”.
    Note: You can change this setting at any time by clicking the toggle in the upper right corner of Creator Studio Inbox.
  • If you are already logged in to Instagram from your desktop, you may be prompted to continue with this account. If this isn’t the account you want to connect, click “Switch accounts”, then enter in your login information.
  • If your Two-Factor Authentication is turned on, you will be asked to enter in your security code. Then, click “Confirm”. Your window may refresh automatically to your Facebook Page Settings. You can disconnect your Instagram account here at any time.
  • You will be asked to provide your login information once more for security purposes. Then click Log in.

Once you connect an Instagram account to your Facebook Page, you can directly manage your Page’s activity across both Facebook and Instagram.

Once successful, you can now schedule posts, respond to messages and comments, create ads, and see insights across both Facebook and Instagram.

This can be a real efficiency hack as you can now manage your digital assets all in one place.

Connecting Your Instagram account to Creator Studio (Without a Facebook Page)

Here’s how you can manage your Instagram content that’s not connected to a Facebook Page and get insights from your desktop:

  • Head on to “Creator Studio”.
  • Click located  next to   at the top of your screen.
  • Follow the instructions to log into Creator Studio with your Instagram username and password.
  • If you’re having trouble connecting your Instagram account, and are asked to link your account to a Facebook Page, you might need to do one of two things:
  • Sign out of your Facebook user profile, and then log into Creator Studio using your Instagram username and password.
  • Go to Creator Studio from a private or Incognito browser, and then log into Creator Studio using your Instagram username and password.

Once you’ve successfully done all of the steps above, you will now have the option to manage your Instagram content via Creator Studio. This will be helpful in giving you insights into what sort of content works best for you and your brand!

Posting Instagram Content From a Computer (Using Creator Studio)

Easily publish, schedule, draft and edit Instagram posts from your computer using Creator Studio!

First off

  • Connect to a dedicated Instagram account in Creator Studio.
  • Click  to go to the Instagram section.

Post to Instagram Feed

To upload and post content to Instagram Feed from Creator Studio:

  1. Select “Create Post”.
  2. Click “Instagram Feed”.
  3. Should you have more than 1 Instagram account connected, select the account you want to post to.
  4. Add a caption or description (with a limit of 2,200 characters, 30 mentions and 30 hashtags) and add a location (optional).
    • Click “Add Content” to choose the photos or videos you’d like to post. Next, choose between these 2 options:
    • Click From File Upload to upload new content. Learn more about image resolution and aspect ratios on Instagram.
  5. Click From Facebook Page to post content that you’ve already shared on your Facebook.
  6. To tag accounts in your photo:
    • Select  on the bottom of your photo.
    • Type the account name.
    • Select “Save”.
  7. To crop photos:
    • Select  on the bottom of your photo.
    • Adjust the photo.
    • Select “Save”.
  8. To tag a business partner for a branded post:
    • Click on “Advanced Settings”.
    • Type the name of the partner’s account in the “Search for a business partner… “field.
    • Select the business partner.
  9. If you want to simultaneously post this content to the Facebook Page connected to your Instagram account, check the box next to your Page under Post to Facebook.
    • You can add additional details to your Facebook post after you publish to Instagram.
  10.  Select “Publish”.

Drafting Instagram Feed Posts

To save a post as a draft for your Instagram Feed in Creator Studio:

  • Follow steps 1-6 for “Post to your Instagram Feed”.
  • Select the arrow next to “Publish”.
  • Select “Save as Draft”.
  • Click Save as Draft.
  • Schedule Posts to Instagram Feed

To schedule a post to go live on your Instagram Feed at a later date:

  • Follow steps 1-6 for “Post to your Instagram Feed”.
  • Click the arrow next to Publish.
  • Select Schedule.
  • Choose the date and time at which you want your content to post on your Instagram feed.
  • Click Schedule.

Edit Posts and Drafts

When aiming to edit a live post or draft in Creator Studio:

  • Go to your Content Library.
  • Select the Post you want to edit.
  • To find a post, you can sort all content by Post Status (all, published, scheduled, drafted or archived). You can also select the Video, Photo or Carousel tab to filter by content type.
  • Click the “Edit” button at the top of your screen.
  • Edit the Post description or location.
  • Click “Advanced Settings” to turn comments on or off on the post, or to tag a business partner in sponsored posts.
  • Click “Save Changes”.

After you post, create a draft or schedule a post, you can see and manage your content in your Content Library.


  • Some publishing features available in the Instagram app may not yet be available in Creator Studio (including effects, filters and stickers).
  • You can post all Instagram and Facebook content types through Creator Studio, except stories.
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