Having a strong Instagram Bio is a definite must-have if you want to establish an immediate strong connection to your audience. It’s an area in which people can quickly have an idea of who you are, what you do, and what you can offer.
Each second is precious, and with a strong Instagram Bio, you are able to grab the attention of your target audience without having them scroll through your entire digital feed!
When Writing A Bio…
- Think of how you can change the way your visitors see your profile.
- Put yourself in the shoes of your visitor. Think of what you would like to see.
- KISSED (Keep it short and simple, easy to digest)
- Maximize your Instagram Name
- Use it to express what you are and what you do.
- Use 3-4 lines to make it easier to read.
- Add your website or lead magnet.
- Shorten your website link using bit.ly to track its analytics.
- Make use of hashtags or keywords.
- Tag your other related accounts.
Here are my 5 tips on how you can make a strong Instagram bio.
Tip #1: Maximize your Instagram Name
Your Instagram name in the bio is different from your username, and you can write up to 30 characters in this field.
Use it to express what you are and what you do. Here’s a formula that can help:
- Nickname/First Name + What you do/Who you are
(June | Digital Business Mentor)
- Nickname/First Name + What you share on your profile
(June Aye | FB Ads & IG Growth)
- This way, you are giving your visitor ideas about what to expect from your profile and that you are within their niche.
- Your name will also show up together with your username in the search bar and suggestion, so treat it as a one-line description.
Tip #2: Use 3-4 lines to make it easier to read
- Line 1: Explain exactly what you share in your profile, how this can help your new visitors, or tell people why they need to follow you. (eg. I teach PRESENCE optimization strategies to help businesses GROW & scale to 5 figures/month)
- Line 2: Add your achievements or what you can do (eg. 6 figure monthly income, $100K+ > 1 Ad Strategy < 3 mths)
- Line 3: Encourage people to send you a DM. (This can be optional, but can be a useful method to let your audience know that you are serious in establishing a serious connection with them)
- Line 4: Add a call to action. This can mean asking them to click certain links that will direct traffic to your website, or it can even be a link that redirects them to some of your other digital assets.
Tip #3: Add your website or lead magnet.
There’s a dedicated field for this, so this is not included in the 150 character limit. All you need to do is add an emoji or icon that will point your last line to this link. (Like an arrow pointing down to the link itself).
Tip #4. Shorten your website link using bit.ly to track its analytics.
This way, you’ll know if the traffic comes from your Instagram or other sources. Just make sure you register on bit.ly and are logged-in when you shorten the link. The best thing about it? It’s free!
You can also use the linktree app if you have multiple sites or social media profiles. I highly recommend using Canva Bio Link Website which I made a tutorial included in the Presence Optimizer Kit. (Go back to the PO Kit pdf and you’ll see the link right under this topic)
Tip #5: Add hashtags or keywords.
When describing your profile, insert hashtags or keywords within your texts. This way, you’ll get a chance to show up on the explore page, newsfeed, or search result.
Bonus! (Tip #6): Tag your other accounts.
If you have more than one profile (like one for your business), you can include it (or mention it) in your bio to promote it.