STEP 1: Create or sign in to your Analytics account:
- Go to google.com/analytics
- Do one of the following:
- To create an account, click Start for free.
- To sign in to your account, click on Sign in to Analytics.
STEP 2: Set up a property in your Analytics account
A property represents your website or app, and is the collection point in Analytics for the data from your site or app.
Set up a reporting view in your property – Views let you create filtered perspectives of your data; for example, all data except your company’s internal IP addresses, or all data associated with a specific sales region.
Follow these steps to Setup and Create a Property:
- Once you are logged in to your Google Analytics account, go to Admin then in the Account column, click Create Account.
- Add the account name for your Google Analytics which usually is your brand name.
- Select your Time zone and Currency. Keep in mind that the time zone you will select can affect the data that will show in reporting.
- Configure the data-sharing settings to control which data you share with Google.
- Click Next to add the first property to the account.
- Click Show advanced options (below the property setup fields).
- Once you are logged in to your Google Analytics account, go to Admin then in the Account column, click Create Account.
- Add the account name for your Google Analytics which usually is your brand name.
- Select your Time zone and Currency. Keep in mind that the time zone you will select can affect the data that will show in reporting.
- Configure the data-sharing settings to control which data you share with Google.
- Click Next to add the first property to the account.
- Click Show advanced options (below the property setup fields).
- Turn on the switch for Create a Universal Analytics propertyThe Universal Analytics Property is what you use if your website needs a UA-Tracking ID.
- Add your Website URL the Select the protocol (HTTP or HTTPS). I highly suggest having an HTTPS protocol on your website to indicate that data collection in your site is secure especially if you require signup or subscription.Most domain hosts support only UTF-8 characters in URLs. Use either UTF-8 characters or punycode for symbols and any non-UTF-8 characters (including Cyrillic characters) in your domain name. Try a punycode converter for help with this.
- Choose which property to create:Option 1: Create Both a Google Analytics 4 and a Universal Analytics PropertyChoose this setup to have a parallel Google Analytics 4 property that collects data with your Universal Analytics property.You may identify each property by looking at the front extension of their Tracking ID. The Universal Analytics Property has “UA-” at the beginning while Google Analytics 4 property has “GA4”Option 2: Create a Universal Analytics property only.Choose this if you only need the Universal Analytics property.
- Click Next then add all the information needed about your business.
- Click Create.
- Finally, accept the Analytics Terms of Service and the Data Processing Amendment if prompted, and click Finish
STEP 3: Install the Tracking ID or code to your website
If you choose option 1 and you created both the Google Analytics 4 property and the Universal Analytics, you need to access the HTML of your web page or ask your web developer to perform these steps if you’re unable to perform this yourself.
- Look for “Global Site Tag (gtag.js)”. Your Analytics page tag is the entire section of code that appears, beginning with:
<!– Global Site Tag (gtag.js) – Google Analytics –>
and ending with
</script> - Copy and paste your entire Analytics page tag immediately after the <head> on each page of your website.
If you’re using a website builder or CMS-hosted website, you just need to follow the instructions and your platform provided. I suggest visiting their help center to learn more.
If you choose option 2 and only need to install the Universal Analytics property, you may simply paste the “UA-” to your Google Analytics tracking ID field that your website builder provides. 
Note: It may take 30 minutes to collect that data and display it to your reporting dashboard.
