4 Solutions That Can Boost Your Business’s Online Presence
Growth is a key goal for many businesses and simply vital for their existence. Initially, that goal may seem daunting, but it’s highly attainable with an effective game plan. In the modern world, our friend, the internet, is teeming with marketing strategies for various platforms that won’t cost you a dime – you just need to know where to look. We’ve decided to save you some research time by presenting four cost-free strategies to promote your business online:
SEO, or Search Engine Optimization, should not be overlooked by any company, big or small. Google is one of the most established digital platforms there is and, as the go-to search engine, if you’re not showing up there, do you even exist? While we agree you should develop a website with an excellent UX (user experience) design, it also needs to be optimized for Google.
Fun fact: SEO giant, Moz, conducted a study in 2014 that showed 71.33% of Google search traffic goes to the first 10 search results, and only 3.99% to the second page of results. According to Zero Limit Web, you also need to be near the top as the first 5 results receive 67.6% of clicks and the rest receive a tiny 3.73%.
What should you look at when evaluating SEO?
- Site content review
- Site map – what’s the navigation like? What’s the depth of your map?
- Keyword research
- Do you appear on Google My Business?
- Where do you appear in Google Search Results?
- Meta data – meta title, meta description, slugs
- Page Speed
- Mobile responsiveness – can people comfortably browse your site on their phones?
- Domain authority
- Does your site have any broken links or images?
SEO is key for discovery in the modern world. While Google paid ads can boost you to the top of the search results, it’s better to gain a solid footing organically first.
(2) Consistent Articles and Blogs
A blog not only helps your business gain exposure, but it also allows you to engage with your consumers on a more personal level. It’s also a great way to rank for relevant keywords – just ensure you’re not over-stuffing the article! One of the most important aspects of blogging is to keep your stream updated as often as possible. Sadly, an inconsistent blog is a blog not found.
Here’s how relevant blogging can boost your online presence:
- It can expand your audience and increase website traffic
- You can promote products or services without running paid advertising
- Consistent blogs and articles can improve your social proof
(3) Press Releases
You may choose to use social media platforms to distribute press releases because it establishes a strong relationship with your target audience. It is regarded as a potent media tool for enhancing your online presence.
The three most vital elements are:
- A catchy headline and short story
- Mindful of the salient points that people should be aware of
- Content that’s relevant to your target audience
Nothing is more important than these four pillars of presence optimization. Businesses often fail to realize that these four wonders can create magic for them.
What is W.I.F.E?
Also known as, Website, Instagram, Facebook, and E-mail. W.I.F.E is simply the digital assets that help your brand’s visibility so you don’t need to work alone. Once you are consistent in producing content and assets for these platforms, your organic following should receive a welcomed boost.
Need some help with being consistent? Use this FREE content planner to get ahead!
An online presence for your online business entails much more than simply creating a website with your brand’s name and contact information.
It entails developing a virtual point of sale where digital consumers can obtain relevant information on your website and connect with you via social media.
So, where are you planning to start?